In the competitive world of telecommunication and collaboration software, regional preferences dictate the success of giants like Microsoft, Zoom, and Cisco Webex. In the UK, Microsoft reigns supreme, dominating conversations and market share, whereas in the US, Zoom’s user-friendly platform is the preferred choice. The Middle East leans towards Cisco Webex, highlighting diverse market needs. These companies are continuously adapting, with Cisco making notable strides in Europe by transforming Webex into a wholesale product, challenging Microsoft’s dominance in the UK. This dynamic landscape, with each player learning and evolving, underscores an era of transformation in global telecommunications, as observed by Trefor Davies, Managing Director of Netaxis UK.
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